FOR CONTEXT
Following the successful launch of the browser extension, our developmental trajectory led us towards the creation of a mobile wallet. Extensive user research unveiled a compelling revelation – the three distinct platforms, namely the browser, mobile, and desktop, each harbored their unique user personas. While commencing with the browser wallet was strategically prudent, serving as a gentle introduction to cater to our existing user base, the subsequent stride aimed at capturing the attention of the next significant segment: the burgeoning community of cryptocurrency novices.
PROBLEM
Amidst the ever-evolving landscape of the crypto world, a persistent puzzle has loomed large – the riddle of widespread adoption. Newcomers venturing into the ecosystem have frequently found themselves entangled in the labyrinthine intricacies of the blockchain system. It is against this backdrop that we were entrusted with the task of unraveling these complexities and crafting a gentler entryway for those venturing into the exciting world of cryptocurrency.
SOLUTION
Given the prevalence of mobile phones in today's world, the overarching objective of the roadmap was to develop a mobile wallet. This wallet's primary purpose is to assist and streamline the experience of new users as they engage with the Cardano ecosystem.
ROLE
Principal UX Designer
KEYWORDS
iOS, Android
CATEGORY
Blockchain/Web 3
DESIGN TOOLS
Figma, Miro, Adobe CC, Jira
YEAR
2022
FOR CONTEXT
Following the successful launch of the browser extension, our developmental trajectory led us towards the creation of a mobile wallet. Extensive user research unveiled a compelling revelation – the three distinct platforms, namely the browser, mobile, and desktop, each harbored their unique user personas. While commencing with the browser wallet was strategically prudent, serving as a gentle introduction to cater to our existing user base, the subsequent stride aimed at capturing the attention of the next significant segment: the burgeoning community of cryptocurrency novices.
PROBLEM
Amidst the ever-evolving landscape of the crypto world, a persistent puzzle has loomed large – the riddle of widespread adoption. Newcomers venturing into the ecosystem have frequently found themselves entangled in the labyrinthine intricacies of the blockchain system. It is against this backdrop that we were entrusted with the task of unraveling these complexities and crafting a gentler entryway for those venturing into the exciting world of cryptocurrency.
SOLUTION
Given the prevalence of mobile phones in today's world, the overarching objective of the roadmap was to develop a mobile wallet. This wallet's primary purpose is to assist and streamline the experience of new users as they engage with the Cardano ecosystem.
ROLE
Principal UX Designer
KEYWORDS
iOS, Android
CATEGORY
Blockchain/Web 3
DESIGN TOOLS
Figma, Miro, Adobe CC, Jira
YEAR
2022
FOR CONTEXT
Following the successful launch of the browser extension, our developmental trajectory led us towards the creation of a mobile wallet. Extensive user research unveiled a compelling revelation – the three distinct platforms, namely the browser, mobile, and desktop, each harbored their unique user personas. While commencing with the browser wallet was strategically prudent, serving as a gentle introduction to cater to our existing user base, the subsequent stride aimed at capturing the attention of the next significant segment: the burgeoning community of cryptocurrency novices.
PROBLEM
Amidst the ever-evolving landscape of the crypto world, a persistent puzzle has loomed large – the riddle of widespread adoption. Newcomers venturing into the ecosystem have frequently found themselves entangled in the labyrinthine intricacies of the blockchain system. It is against this backdrop that we were entrusted with the task of unraveling these complexities and crafting a gentler entryway for those venturing into the exciting world of cryptocurrency.
SOLUTION
Given the prevalence of mobile phones in today's world, the overarching objective of the roadmap was to develop a mobile wallet. This wallet's primary purpose is to assist and streamline the experience of new users as they engage with the Cardano ecosystem.
ROLE
Principal UX Designer
KEYWORDS
iOS, Android
CATEGORY
Blockchain/Web 3
DESIGN TOOLS
Figma, Miro, Adobe CC, Jira
YEAR
2022
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9:41
Crypto
Collectibles
Cardano
100,000.00 ADA
$25,243.97
Liqwid
1,000.00 LQ
$12,565.52
Meld
10,000.00 MELD
$174.06